Digital marketing analyst from around the globe alleged a strong correlation of Bad links with the downsizing of traffic. There is no harm to getting notified and in a good pose in the ranking line but keep in mind that excessive bad links can get you penalized by Google.
Same as Google John Mueller revealed on webmaster question about bad links shown in search console and a huge drop in traffic rate. It might get you a strong positive correlation of bad links with at least a 50% traffic drop.
Google Search Console (GSC) reported more than 500 backlinks from two domains and that gave them a major drawback in letting down their traffic. Mueller revealed that “Yes there is a relation between referral links and a drop in Traffic.” It’s been said that GSC represented backlinks from those two domains to every page of their website. But on visiting those pages the content was not being shown over there and they were empty.
Google’s John Mueller reported a statement relative to these empty pages and resolved a mystery of “being empty”;
“It’s really hard to say what you’re seeing here. It’s certainly possible there are pages out there that show an empty page to users and then they show a full page to Googlebot.”
It was explained that one page was shown to Google and another page to everyone else who would see it. They called it cloaking. So they referred those pages to cloaking. He sacks the referral pages’ technical mistakes rather than attempting a trick to interrupt the publisher’s rankings.
Google’s John Mueller comments on a correlation between reprobate backlinks and traffic drop!!
“I don’t think this is something that you need to disavow. It probably looks weird in the links report but I really wouldn’t worry about this. With regards to the drop in traffic that you’re seeing, from my point of view that would probably be unrelated to these links. There’s no real situation… where I could imagine that essentially empty pages would be causing an issue with regards to links. So I would just ignore that.
If you decide to put them in the disavow file anyway… just keep in mind that this would not affect how we show the data in the search console. So the links report would continue to show those.
I don’t think there’s any reason to use a disavow file in this particular case. So I would just leave them be.”
would just leave them be.”
Are links actually doing roughly wrong? or Is it something else?
As far as we are concerned we can say that links may harm you and your site as well. But the question arises here is there anything else to tackle and identify those harms?
In a general opinion go for multiple audits and follow them as well.
Identify where your site stands and then move forward.
- Go for a Technical SEO audit to reveal potential crawl issues, technical mistakes, or anything that is letting down your site rankings.
- A thorough content audit gives you the real state of your website. A critical review audit on content will give better results to determine the content state.
- A major link profile audit to assess the possible and current state of the site’s overall link profile.
There you go, now you will be able to move a step forward with flexible solutions for fixing site issues. If you are able enough to adopt the complex issues, you will be going to get a long way with the targeted audience.