10 Best SEO Tools and Platforms that You Must Start Using
Google’s Webmaster Tool (Search Console)
This is a free and most authentic tool that will help you to understand the way Google sees your site. This tool explains the fundamentals behind Google search.
Some of the features include the following;
- PageSpeed Insights, measures the speed of your website when running both on desktop and mobile devices.
- Google’s Fetch as Google is another feature that enables you to test and get a result on a particular URL to have an insight of how Google sees it. It helps in troubleshooting when you want to improve your website’s SEO performance.
Any SEO Agency will be smart to employ these tools for simplifying work.
HubSpot’s Website Grader
This is another website analysis tool that includes both free and paid features. To any SEO Services Agency, this tool will not be new to them since it has been released back in 2007 helping marketers uncover search engine optimization. This tool has been upgraded with a lot of features being added from time to time.
Website Grader includes the following free features;
- This tool helps to determine the availability of your website to both humans and bots. It takes in consideration of both page titles and meta tags.
- This feature looks for things like SSL certificate in order to make sure that your site is safe and authentic for contact information submissions.
If you think you can pay for more features, you will be able to get additional tools such as;
- HubSpot Blogging App that will help you to checklist the major keywords if you are a content creator.
- Page Performance App.
- Sources Report Tool.
- Keyword App.
Check My Links
Whether you are running an SEO Services Agency or you are working as an individual marketer, this is one great SEO tool that you should use when analyzing internal and external links on a webpage. It checks if the links are broken making it easier for a publisher or editor to correct the links before the page goes live.
It highlights broken links with a red color while the green color presents the good links.
Moz’s Pro Tools
This is a great paid SEO Website Analysis tool that gives you a free trial period of 30 days after a trial period you will be asked to pay a subscription plan that ranges from $99 per month.
This tool contains a collection of research features that will help you identify SEO opportunities, build reports, track growth and optimize your website.
One of the best features found in this toot is the Crawl Test tool. This is used to analyze up to 3,000 links on a particular given URL. You will receive an email with a well-detailed report on the data for each page the site links to.
UpCity’s SEO Report Card
This is a SEO tool that helps to analyze your website and determine how it ranks compared with your competitors.
It will provide a report that covers Rank analysis, Link Building, Website Accessibility, TrustMetrics, and Current Indexing.
Woorank
This is another website analysis tool that has a number of payment plans, and it will give you a 14 day trial period. It will help you analyze the performance of existing SEO initiatives, usability, social media and many more.
It will provide a report that covers eight sections including marketing checklist, SEO, Mobile, Usability, Technologies, Social, Local and visitors.
As someone who has worked in a SEO Agency, this tool helped me a lot and saved time decreasing my workload and making me focus on other things while waiting for my report after the tool had done its magic.
SEMrush
This is a great Keyword Researching platform that reports on the performance of the domain with their specific pages. It contains great toolkits, such as SEO toolkit.
You can use this tool to plug in a website page and see what keywords it’s ranking, monthly keywords search volumes’, what the page’s rank, and more.
It also lets you compare your website page performance with your competitors in terms of performance, backlinks analysis from other websites to your site, and many more.
Screaming Frog’s SEO Spider
This is a website analysis tool with two versions, a light version which is a free version with limitations and the paid plan version which has a lot of features. It is designed specifically for SEO researching allowing crawling in websites that you specify, and examining URLs for SEO troubleshooting.
Using this tool will make your work easy by reducing a lot of work and time that you would have spent on your website troubleshooting different problems.
Found’s SEO Audit Tool
This is a free tool that will help you to identify and solve common SEO errors on your site pages. It will help you rise above your competitors’ websites on search engine page results.
This tool has three main parts;
- Technical issues
- External link analysis
- Content issues
BuzzStream
This is a paid SEO tool that has a 14 days trial period, allowing you to manage outreach to people who can help in providing with inbound links to your pages. It will help you identify people for outreach based upon their market and how they interact across different social networks helping you to identify who will be the most receptive to your back-link request, hence boosting your ranking on Google.
Any SEO Service Agency out there will not miss these 10 SEO tools in their daily analysis; you should do it too and see how they work. I assure you that with these tools you will improve your website performance, ranking, and traffic.
2019 PPC Trends: Highly-Recommended Practices and Best PPC Features
With a lot of changes in digital marketing and the creation of better tools and techniques such as AdWords mobile app that has been a great help marketer to search and add keywords on the go.
We have seen a number of PPC trends in 2019, mostly based on technology, and tweaks on features that existed in the previous year. Excessive innovation and use of new tools that have been added to Google Ads and Bing toolboxes, leading to a total change in SEO and digital marketing techniques.
Below is a list of the latest 2019 PPC trends and recommendations from Digital Marketers.
Focus on Artificial Intelligence
One of the major changes in the industry is artificial intelligence. With Google’s AI that has led to keyword expansion that led to think Dynamic Search Ads, automated ad creation and ad extensions, it is clear that Google is leading us to focus on account growth while it will handle the optimization itself.
This trend has made PPC companies so important in the digital marketing industry than never before.
Focus on Artificial Intelligence
We have seen a change in human behavior when doing their search; they opt to use voice search rather than typing. More people rely on their voice now when performing a search. Siri, Alexa and Google Home have been opted by people as viable tools for quick answers.
Also, introduction of reverse image search has grown and proved to be more accurate and among the best methods people use to search for goods and services.
A digital marketing company such as a PPC Services Company should know what kind of information do people search for and what are the keywords which they are using. This will help digital marketers improve their techniques in creating their campaigns and enhancing the user experience when they visit their websites.
More Emphasis on the New Google Ads Interface
We have seen Google require all AdWords users switch to its new interface while dumping the older version completely. New features have been added to the latest Google Ads with a great user experience, such as the ability to track changes or dates directly within the User Interface.
This has been a big held to marketers and PPC companies, doing their work easier.
Increased Focused on Audience Targeting
Completely rely on keywords and text ads is no longer working. Google has put more focus on user intent, rather than user behavior. Despite the fact that keywords are still important but Google is focusing more on people’s interests, their behavior when they are online, demographic information, choice of devices and other countless factors.
Due to the acquisition of a huge amount of users’ data, Google has improved In-Market Audience Campaigns. This has led to audience expansion choices in Google such as Display Ads, or Aggressive Targeting In Display campaigns which are more effective.
Marketers such as PPC companies have been able to utilize this when making their Ads campaign attracting a lot of targeted traffic with a lot of positive results. If you hired a PPC Services Company for your ads campaign this year, you will have noticed that they no longer use the previous techniques ads but are focusing on this trend.
13 Do’s and Don’ts for PPC Ads Campaign Setup
PPC method implies that an advertiser pays a publisher for every click-through whenever an online user clicks on an ad published on the publisher’s website. The amount the advertiser receives varies based according to a number of factors involved.
If executed in a right way, PPC campaigns may deliver tremendous results and are cost-effective in online marketing and advertising.
Things You Should Always
DO in Your Google PPC Adwords Campaign
- DO a deep keyword research before setting up your ads. Use online tools to search for proper keywords such as Google Keyword Planner. This will help you to get proper keywords that will give you the best results in your PPC campaign.
- DO group your keywords basing on a theme and relevance targeting a specific group. The major technique in PPC is to get results from a specifically targeted group. Using specific keywords relevant to a targeted audience is essential. The more relevant your ads are, the best chances you have for increasing your Click Through Rates (CTR), which will improve your Quality Score and better cost for your ads.
- DO make sure that the landing page or website is professionally built making sure that the targeted audience will like it and not bounce back. Users click on ads because they are searching for information regarding products and services that they need. If your landing page or website do not provide what they are looking for, they will not stay but they will just bounce back. With a good landing page or website, you can expect to have better conversation rates that will meet your targeted goals making your PPC Advertising campaign a success.
- DO have a clear understanding of the technical aspects of how your ads are displayed. You must understand things like CPC, the budget you plan to spend on PPC Services Company that you have chosen, your Quality Score, Phrase popularity, as well as knowing your Competitors’ CPC for same keywords. This will give you a clear picture of how your ads will work so you can predict the effectiveness of your campaign and make any necessary changes if possible.
- DO make use of Geographic Targeting. If you are not targeting the whole world, it will be best to target audiences based upon the geographic location.
This is because you will be sure that your campaign will reach a targeted group that will be familiar and interested in the goods and services that you are offering.
- DO use Conversion Tracking. This will enable you to have a better insight into how your sales are being affected by your campaign. This will give you specific information on your Return on Investments.
- DO Re-Targeting and Re-Optimize your ads. This can help to attract more audiences with better and more graphical and eye-catching ads.The targeted audiences may lead to a conversion in sales or leads.
Things that You SHOULD NEVER DO when setting up your Adwords PPC Campaign
- DON’T ever choose your keywords based on search volume. Keywords with a high monthly volume mean more competition from advertisers, which would lead you to incur more cost. Choose words based on your targeted audiences.
- DON’T use collective keywords. Using collective or generic keywords may lead you to pay for an expensive PPC campaign but getting poor results from it. Internet users are more specific when they are searching for what they want on search engines. Using specific keywords can help your PPC Advertising campaign to reach the targeted audiences and bring better results.
- DON’T base too much on keyword popularity. It is very important to choose keywords that Google suggests as being the popular words. But if they are not relevant to your targeted audiences then it will be best if you do not use them and put more focus on keywords that will enable higher breakthrough.
DON’T lead all traffic only to your home page. It is better to a landing page or website where you are sure that they will take action like subscribing or leaving their contact information or making a direct purchase.
- DON’T take your landing page for granted. You must make sure your landing page is directly proportional to your PPC Advertising campaign because it is through it that the conversion can occur. You must take advantage of your landing page by full customizing it and making sure that it will attract the targeted audiences by providing them the right information about what you are offering.
- DON’T ever set your PPC campaign and then leave it to work without keeping a regular checkup. PPC campaign needs to be monitored closely so as to get feedback that will help you in tracking results in order to improve and optimize your ads.
Traditional offline advertising is losing over Digital Marketing. Any PPC Services Company would offer low-cost online alternatives that bring more specific and more targeted results. But remember you should never leave everything to PPC Services company because the success of a PPC campaign relies on what you do and how much you focus on best practices as well as avoiding things that you should not do.
How to Use Google Analytics – Latest Tips and Tricks
Learn How to Use Google Analytics
There are many analytical tools available for marketers where some are free while others are for a payment plan. When you ask anyone from PPC Advertising Agency to name one of the best analytical tools for marketers, Google Analytics will stand on top of the list. Besides being the best in the industry, it is a free tool that will not cost you anything.
This tool will enable you to track and analyze the traffic that visits your website. You could have a million visitors every month on your page. But they are meaningless if you know nothing about them. With this tool, you will be able to gather information about your visitors and turn them into clients. Also with this tool, you will be able to know how your website performance and how you can improve it. It will help you to have a bigger picture regarding your traffic including, where it is coming from, how visitors behave, monitoring social media activities, identifying trends as well as tracking mobile app traffic. This is very important to any marketer or agency that provides PPC services.
The following steps will enable you to set up and Learn How to Use Google Analytics.
Sign up for a Google Analytics account
Any service that is offered by Google needs a Google account. If you do not have any just create one by going to www.google.com/analytics. Select on the sign-in or Create an Account on the top left corner.
Add the information requested in the text fields such as account name, website name, website URL, industry, time zone, and data sharing settings. After that, click Get Tracking Id to finalize setting up your account.
Set up Google Analytics on your website
You will be directed to the Tracking Code section after setting up your account. In this section, you will be provided with the Tracking Code that must be on every page that you want to track.
You can copy the code and paste it directly into your website, you can use another method where you will be required to create an analytics-tracking PHP file with the code and add <?PHP or you can check with your WebHost or blog platform for Google Analytics integration.
Many platforms such as WordPress have several plugins that will automatically set up the code on every page.
Start Tracking
Google Analytics offers a lot of metrics that users such as marketers. And PPC services providers can customize to fit what they are looking for.
Some of the most features that you can use include traffic tracking sources, customer reports, and social settings which are good at tracking results when running a social media marketing campaign.
This social setting has proven to be among the best reliable tools that you should use if you hire PPC Marketing Agency to create a social media campaign, you can measure the results of the campaign through this tool and decide if it was a success or failure.
Add Users
Choosing the account you want to share, and clicking User Management. From here you are able to add new users. And set permissions to what they can access and what they cannot access.
With this feature, a marketer of PPC Advertising Agency can create. And share a single account among its team members setting limitations to each member on what he/she can and cannot access easily.
Best Digital Marketing Strategies of 2020 that gives high ROI.
A lot of marketing agencies are investing more in digital marketing tactics. It is estimated that 67 percent of CMOs are planning to invest more by increasing the percentage of their budget to digital marketing campaigns that include, social-media-based advertising, mobile advertising, and web advertising.
Any Digital Marketing Agency would choose digital over traditional, but there is a high demand to require market leaders to show proof of returns on investment (ROI). In this post, we are going to discuss five major channels that may bring out tremendous results when used effectively.
1. Email
Email as a marketing channel is one of the best tactics that may lead to higher results based on return-on-investment (ROI). According to the study performed, it shows that 75 percent of consumers report that they had opened an email that had a discount offer on a particular product or service.
This shows that using email is the best way forward in a way that you will be sure that your campaign will bring expected results and that is why it is the most requested among digital marketing services provided out there.
2. Social Media
Research shows that in 2018, 34 percent of the world’s population More than one-third (34 percent) of the world’s population More than one-third (34%) of the world’s population use social media to connect with friends, family, and brands. If you want to connect directly with your customers, there is no way you can avoid using social media. Actually, according to marketing research, 71 percent of consumers who had a good experience with a product on social media will share it and recommend it to their friends.
If you want to run an ad campaign on your brand, I will advise you to find a good firm that is well known as being one of the best social media digital marketing services Provider
3. SEO
In 2018, 61 percent of marketers and digital marketing companies are investing more in search engine optimization (SEO). Old-school SEO tricks have failed to win top rankings in 2018 so there is a need for any digital marketing company which wants to keep ahead of the game to employ new tricks. Quality content and multi-channel online presence are the keys to high ranking.
4. Multi-Channel Content Marketing
Any company providing digital marketing services will use an average of eight different tactics in 2018, these include:
- Social media dominates 83 percent.
- Email newsletters dominate 77 percent.
- e-Books/Whitepapers dominate 65 percent.
- Video dominates 60 percent.
5. Mobile-Optimized Websites
If your website is not mobile optimized, then I assure you that you have already failed even before you started. In 2016 mobile web users surpassed desktop websites, desktop users. A lot of people abandon websites that are slow when it comes to loading opting for mobile. A good digital marketing company will know that in 2018, online users are more on mobile platforms rather than website browsing and it is better to take advantage of the mobile too.
You will have to upgrade your Digital Marketing Strategy in 2018 based on the tactics discussed above if you really want to stay in the business and get high ROI. Old tactics no longer work in today’s digital marketing industry and the game is evolving with the speed of light.
How to get high open rate in your Email Marketing campaigns
The email marketing campaign is a strategy used by companies to market their businesses. This is achieved by communicating through emails with their existing and potential customers convincing them to buy their products and services. For it to be effective this email needs to be opened and read. Therefore, you need to come up with ways that ensure your emails are read by your customers. The following are some of the ways you can use to increase your open rate for emails.
Check on your list of subscribers from time to time
This can be achieved by you sending communication frequently to them so that they always remember you do exist. You
will also be able to find out subscribers who might be inactive. It could be they are no longer interested in the company products or services, they are very busy to open emails or perhaps they have changed email accounts.
Segment your list of subscribers
You can categorize them in terms of those who have purchased your products or services. Those who belong to a particular region or on the basis of their personal interest among many. This strategy allows everyone on your list to receive emails they feel are relevant to them. It will guide you on how to structure the content of your email and be able to reach them effectively. Remember your end goal is for them to open the email and read it.
Identify the best time to send your email
In order for your Email marketing strategy to work, your Email needs to be read by target customers. Find which days or times of the day is your email likely to be read. Several studies have been done and have shown that emails are more likely to be read on weekdays. Nevertheless, you also need to know what type of service or product you are marketing. This is because if you are into entertainment business weekends might be good for you.
Address your subscribers individually
This will play a vital role in increasing your success in Email marketing services. If possible let the content of the email sound as if you are talking to that person as a friend. This will be appealing to them, and it will assist them to open the email and read it. You can also invite them for a chat whereby you can interact with them, and they can ask questions. You will be able to know more about your subscribers thus giving you a bearing on how to address each on the emails.
Every business wants to increase their sales by reaching out to potential clients and maintain existing clients. It is therefore good for a business to achieve a high open-rate for their emails.
Key SEO factors you will need to understand when launching a new website
Every person would like to set up a website based on SEO techniques but the bad news is that SEO is not an easy thing to do. Another problem with it is that it is not a onetime thing that you can just set once and then let it run on its own. With a lot of information available online, it is very difficult to know where to begin.
The main goal of creating a website is to drive traffic to your page that will eventually turn into clients. This can also be achieved via PPC campaigns that that can be created by a PPC Advertising Agency. These agencies will drive the targeted audience to your page while you have to pay for every click that they manage to attract to your page.
In this article we are going to look at 5 key SEO factors you will need to understand when launching a new website.
1. Setup your website for SEO
To earn a lot of traffic, you will need to set up your website for SEO. Setting your website for SEO does not mean changing the way your website interface. There are a lot of tools that will help you in doing this and most of them are free to use. With the help of these tools, you can get data and decide what to do with it. One of the tools you can start with is Google Analytics and using Google and Bing Search engines to see what they make of your site.
2. Researching for keywords
Searching on online search consoles take advantage of keywords, users use specific words or phrases to search for particular information. An SEO campaign starts with keywords and knowing what your targeted audience uses while searching for the products and services you provide is very important. You have to use tools to research and come up with words that people use in search engines.
When you have a list of keywords, you can use them to improve your content. This will also help you when you launch advertising campaigns by using the right keywords in your ads. The best way to make a campaign that is easy to analyze its results is to use PPC Ads. This can be done using PPC agencies that provide a lot of Digital marketing services out there. With a minimal budget, you can seek help from them to search keywords for you and set up an advertising campaign.
3. On-page SEO principles
On-page optimization is the best and easy way of SEO improvement that you can control. This technique allows your page to attract more traffic by being more relevant to keywords that are being searched. The main goal is to create a page that will provide information and answer questions for the targeted audience. So you should focus on being relevant and as supportive as you can.
If you have hired a PPC Advertising Agency, they should use relevant keywords that match with your landing page. The content within the page should contain information which the targeted audience is looking for otherwise they will bounce back. In order to optimize your page, you must consider the following;
- Create relevant title tags.
- Use of better meta descriptions.
- Have sensible URLs.
- Good arrangement of images.
- Create attractive headings.
- Improve your content.
4. Technical SEO
This part involves improving the non-content part of your website. This is the part that visitors do not see but it affects the way they interact and makes decisions when they visit your website.
This involves how a website performs, and how search engines are able to read (crawl) and index your pages. It is a foundation that holds the good work that you put into creating your website.
5. Steps to earning links
Setting and checking the links is very important due to the fact that, links are the connecting paths of the internet, they act as bridges that connect one site to another site. In addition, a link that directs one site to other acts as a citation that a target site is helpful and useful in some way. Search engines see this as an authority sign.
There are a lot of techniques that you can use to build your links based on the type of website. Be careful not to create spam links since Google’s crack-down will crash spam links.
Here some major steps that will guide you when building your links
- Make a research on who likes your website.
- Make a research to find out your competitors’ back-links.
- Compile or design your assets.
- Create a strategic link for earning plans.
Basing on the above tips whether you’re are launching a new website or updating your current website if you follow the steps mentioned you will be able to set up a website that will convert your audience into earnings. Make sure to use the above tips even if you want to hire an agency by choosing one among the many PPC Agencies available out there.
5 Things to make sure when choosing a PPC Agency
If you cannot run your own campaigns, you will be considering using a PPC Advertising Agency. With a lot of PPC agencies out there, it is very difficult to reach a conclusion and choose one among many. In this post, I will offer 5 essential tips that will guide you when deciding on which agency to hire for your PPC campaign.
Are they Google AdWords Certified?
You will incur a cost when you hire a PPC Advertising Agency, 
so make sure you get what you pay for. This goes hand in hand with the team of people working for the agency. People working at the agencies should at least be certified by AdWords. Google’s Adwords program requires someone to answer hundreds of questions based on his skills in display advertising, successful campaign management, display advertising, and the Adwords platform. These guarantee competence and show that there is a professional team of employees at the agency.
No Long-Term Contracts
Never go for an agency that will get you locked up for a long-time contract.
Many PPC agencies tend to pursue their clients to make a 6 month – 1-year contract; this will make you feel trapped if things do not work out well after a few months. Go for agencies that offer minimal contracts because it assures you that they are confident in their skills and ability to bring in better results month after month. This will enable you to jump out if the results are not convincing.
Everything Should Be Yours To Keep
Make sure that the landing pages and AdWords account are owned by you. You might hire a PPC Advertising Agency that you will like to fire after a few months of bad results. Assuming that you owned all the creative assets from the Agency, you might be shocked to hear that the assets do not belong to you and then you find yourself at zero. You should work with an agency that gives you total ownership of the creative assets all the time.
Transparency is a Must.
When choosing an agency to work with, you must consider working with one which will let you monitor and manage every aspect of the campaign.
It is Google’s policy that its partners should share all costs and performance metrics regarding all Google ad campaigns. You will be able to access all information by having complete administrative ownership over your account. Without this, you will not be able to prove that you are being provided with accurate numbers regarding the campaign.
Look For Strategists, Not Just Account Managers
Look for an agency that has a team of strategic and skilled personnel. A lot of PPC agencies are full of account managers and do not take into account hiring a strategic team. That will have the power and means to win a PPC campaign. Any person can run a PPC campaign but, it takes a good skilled strategic planner to run a successful campaign to meet the targeted results.
Do More Than Just Drive Clicks.
Do not go for an agency whose main way used to measure a campaign success is only just by clicks. Despite the fact that PPC is really based on you paying per click. Clicks are not what make you earn money. A good PPC Advertising Agency should not only be focusing on clicks, but it should also work to convert those clicks at a high rate and turn them into clients. A good agency should focus on your profit increase and ROI, rather than focusing on clicks.
Latest AdWords and PPC Trends – 2020 Updates
With a lot of changes in digital marketing and the creation of better tools and techniques such as the AdWords mobile app that has been a great help marketer to search and add keywords on the go. We have seen a number of PPC trends in 2020, mostly based on technology. And tweaks on features that existed in the previous year. Excessive innovation and use of new tools that have been added to Adworks and Bing toolboxes, leading to a total change in SEO and digital marketing techniques. Below is a list of the latest Adwords trend and advertisement PPC Trends in 2020.
Focus on Artificial Intelligence
One of the major changes in the industry is artificial intelligence. With Google’s AI that has led to keyword expansion that led to think Dynamic Search Ads, automated ad creation, and ad extensions, it is clear that Google is leading us to focus on account growth while it will handle the optimization itself. This trend has made advertisement PPC companies so important in the digital marketing industry than ever before. AdWords trends are trending toward an AI-based system, and this has led agencies and marketers to evolve.
Growth In Voice and Image Search
One of the major changes in the industry is artificial intelligence. With Google’s AI that has led to keyword expansion that led to think Dynamic Search Ads, automated ad creation, and ad extensions, it is clear that Google is leading us to focus on account growth while it will handle the optimization itself. This trend has made advertisement PPC companies so important in the digital marketing industry than ever before. AdWords trends are trending toward an AI-based system, and this has led agencies and marketers to evolve.
More Emphasis on the New AdWords Interface
We have seen Google require all AdWords users to switch to its new interface while dumping the older version completely. New features have been added to the latest Adwords trend with a great user experience. Such as the ability to track changes or dates directly within the User Interface.
Increased Focused on Audience Targeting
Completely relying on keywords and text ads is no longer working. Google has put more focus on user intent, rather than user behavior. Despite the fact that keywords are still important. Google is focusing more on people’s interests, their behavior when they are online, demographic information, choice of devices. And other countless factors. Due to the acquisition of a huge amount of users’ data, Google has improved In-Market Audience Campaigns.
This has led to audience expansion choices in Google such as Display Ads. Or Aggressive Targeting in Display campaigns which are more effective. Marketers such as PPC companies have been able to utilize this. When making their Ads campaign attract a lot of targeted traffic with a lot of positive results. If you hired a PPC Services Company for your ads campaign this year, you will have noticed that they no longer use the previous techniques ads but they are focusing on this trend.
Google Claims Strong Correlation of Bad Links with Huge Targeted Traffic Loss
Digital marketing analyst from around the globe alleged a strong correlation of Bad links with the downsizing of traffic. There is no harm to getting notified and in a good pose in the ranking line but keep in mind that excessive bad links can get you penalized by Google.
Same as Google John Mueller revealed on webmaster question about bad links shown in search console and a huge drop in traffic rate. It might get you a strong positive correlation of bad links with at least a 50% traffic drop.
Google Search Console (GSC) reported more than 500 backlinks from two domains and that gave them a major drawback in letting down their traffic. Mueller revealed that “Yes there is a relation between referral links and a drop in Traffic.” It’s been said that GSC represented backlinks from those two domains to every page of their website. But on visiting those pages the content was not being shown over there and they were empty.
Google’s John Mueller reported a statement relative to these empty pages and resolved a mystery of “being empty”;
“It’s really hard to say what you’re seeing here. It’s certainly possible there are pages out there that show an empty page to users and then they show a full page to Googlebot.”
It was explained that one page was shown to Google and another page to everyone else who would see it. They called it cloaking. So they referred those pages to cloaking. He sacks the referral pages’ technical mistakes rather than attempting a trick to interrupt the publisher’s rankings.
Google’s John Mueller comments on a correlation between reprobate backlinks and traffic drop!!
“I don’t think this is something that you need to disavow. It probably looks weird in the links report but I really wouldn’t worry about this. With regards to the drop in traffic that you’re seeing, from my point of view that would probably be unrelated to these links. There’s no real situation… where I could imagine that essentially empty pages would be causing an issue with regards to links. So I would just ignore that.
If you decide to put them in the disavow file anyway… just keep in mind that this would not affect how we show the data in the search console. So the links report would continue to show those.
I don’t think there’s any reason to use a disavow file in this particular case. So I would just leave them be.”
would just leave them be.”
Are links actually doing roughly wrong? or Is it something else?
As far as we are concerned we can say that links may harm you and your site as well. But the question arises here is there anything else to tackle and identify those harms?
In a general opinion go for multiple audits and follow them as well.
Identify where your site stands and then move forward.
- Go for a Technical SEO audit to reveal potential crawl issues, technical mistakes, or anything that is letting down your site rankings.
- A thorough content audit gives you the real state of your website. A critical review audit on content will give better results to determine the content state.
- A major link profile audit to assess the possible and current state of the site’s overall link profile.
There you go, now you will be able to move a step forward with flexible solutions for fixing site issues. If you are able enough to adopt the complex issues, you will be going to get a long way with the targeted audience.
