With a lot of changes in digital marketing and the creation of better tools and techniques such as the AdWords mobile app that has been a great help marketer to search and add keywords on the go. We have seen a number of PPC trends in 2020, mostly based on technology. And tweaks on features that existed in the previous year. Excessive innovation and use of new tools that have been added to Adworks and Bing toolboxes, leading to a total change in SEO and digital marketing techniques. Below is a list of the latest Adwords trend and advertisement PPC Trends in 2020.
Focus on Artificial Intelligence
One of the major changes in the industry is artificial intelligence. With Google’s AI that has led to keyword expansion that led to think Dynamic Search Ads, automated ad creation, and ad extensions, it is clear that Google is leading us to focus on account growth while it will handle the optimization itself. This trend has made advertisement PPC companies so important in the digital marketing industry than ever before. AdWords trends are trending toward an AI-based system, and this has led agencies and marketers to evolve.
Growth In Voice and Image Search
One of the major changes in the industry is artificial intelligence. With Google’s AI that has led to keyword expansion that led to think Dynamic Search Ads, automated ad creation, and ad extensions, it is clear that Google is leading us to focus on account growth while it will handle the optimization itself. This trend has made advertisement PPC companies so important in the digital marketing industry than ever before. AdWords trends are trending toward an AI-based system, and this has led agencies and marketers to evolve.
More Emphasis on the New AdWords Interface
We have seen Google require all AdWords users to switch to its new interface while dumping the older version completely. New features have been added to the latest Adwords trend with a great user experience. Such as the ability to track changes or dates directly within the User Interface.
Increased Focused on Audience Targeting
Completely relying on keywords and text ads is no longer working. Google has put more focus on user intent, rather than user behavior. Despite the fact that keywords are still important. Google is focusing more on people’s interests, their behavior when they are online, demographic information, choice of devices. And other countless factors. Due to the acquisition of a huge amount of users’ data, Google has improved In-Market Audience Campaigns.
This has led to audience expansion choices in Google such as Display Ads. Or Aggressive Targeting in Display campaigns which are more effective. Marketers such as PPC companies have been able to utilize this. When making their Ads campaign attract a lot of targeted traffic with a lot of positive results. If you hired a PPC Services Company for your ads campaign this year, you will have noticed that they no longer use the previous techniques ads but they are focusing on this trend.
